Biscuit Bakin’ Mama
Alex Teller, American folk song-writer, came to me with the idea to design and sell shirts that matched his upcoming single. Biscuit Bakin’ Mama brings forth a clear visual that Alex wanted to achieve - a southern woman baking biscuits with Alex singin’ along in the back. It was clear there was a visual direction already decided by the album (vintage western American).
services
Illustration, Apparel Design
Research + Early Concepts
Alex was very set on a design showcasing a woman holding hot biscuits. I gave the album a listen and provided other options such as a focus on his car, Alberta, or a collage of song-inspired elements (shown below). Same as the album, we wanted the overall shirt to be fun, western, and be inspired heavily be vintage American illustrations.