Out of the prairie, into dreamland.
“A bandana is still a bandana.” The goal of Sable was to create a visual identity that captures the essence of what makes a this timeless accessory a luxurious purchase. The brand was explained to me not just as an accessory, but as a coveted statement in the fashion landscape. We aimed to pull from vintage and surreal aesthetics with a modern, flat feel. The challenge was to evoke a sense of luxury for an audience that would appreciate the higher price tag for a genuine product. Ultimately, you’re not just paying for a bandana; you’re supporting a small, local, women-owned business that sources high-quality, sustainable domestic materials.
services
Branding, Graphic Design, Social Media Media Marketing, Website Design, Stationary, Photo Direction
We immediately fell in love with the logomark because it embodied whimsy and surrealism while highlighting the women-owned aspect of the brand. It also exuded a sense of luxury, drawing inspiration from iconic animal logomarks like Ralph Lauren and Lacoste. This perfect blend of elements made the logo both unique and sophisticated, aligning seamlessly with the high-quality, luxurious nature of their satin scarves.
The blue was a crucial aspect of the brand, intended to be iconic yet soft, eye-catching yet allowing space for appreciation. It needed to be attractive without overshadowing the product. This shade of blue was so significant to the client that we spent weeks perfecting it, ensuring it would become a timeless fashion statement. The goal was to create a blue that would be to the brand what the Supreme red is to its identity.
Research + Early Concepts
Lissa and Erin approached me seeking a logo inspired by the surreal art of their scarves while conveying an element of luxury. Their satin scarves, made in the U.S., are high-quality items with a premium price tag. The branding needed to justify this price, highlighting that items crafted with meticulous care and top-notch materials are worth the investment. A high-quality purchase is a special treat for oneself. We aimed to target urban buyers who appreciate and indulge in luxury products.