Spaced Out
Curaleaf envisioned an “evergreen” collection that featured a variety of items that could be pulled for various events, programs, and launches. The designs were to be for their sub-brand Select, a west-coast cannabis that focuses on oil, drops, vapes, and more. The ask was to see designs that were exciting, fresh, and on-trend so that employees would be excited to receive and use the items.
services
Art Direction, Graphic Design, Illustration, Apparel Design, Merch Design
I designed four collections overall that showed a variety of style. The client wanted to move forward with the Space collection because it was a successful theme they explored in the past, but had a timeless energy to it (astronauts will never go out of style, right?). The final collection featured items small to large, from crewnecks to keychains, with design variations that would stay true to the overall cosmic aesthetic.