Loyal to this Soil
Collective Focus, a local mutual aid organization I have volunteered with, wanted to highlight both Earth Day and their 2 Year Anniversary by having a celebration with merch. I wanted to visually combine Earth Day and their Birthday by merging together the architecture of Brooklyn with earth-y elements. The general composition of the poster is inspired by ornamental Brooklyn windows, with each “brick” highlighting different elements. The hero image is a happy lil plant being held by human hands- showing our connection to the earth and helping it.
services
Graphic Design, Illustration, Social Media Marketing, Motion Graphics, Poster Design
Audio by local Brooklyn-based DJ and Beat-Maker Rohann333
The poster displays a subtle hint to the four earthly elements, top is sky, bottom is earth, left is water, and right is fire. For the animation, I wanted to pull one of each element, quickly animate it, transition, then move into the event details. Intended for instagram, we wanted something quick, attention grabbing, and easy to watch on repeat.
A fellow volunteer and Brooklyn-based musician then added audio to enhance the animation.
For merchandise, we sourced apparel that was donated to the Resource Hub and screen-printed the hero-graphic onto a variety of apparel items.
Sustainability towards where and how we print and sell merchandise is a core value to Collective Focus, everything was made with the Earth in mind.